Media Evaluation Question 4: How did you use media techologies in the construction, research, planning and evaluation stages?

Research

For research there were many things we did in order to find out what we wanted to do.

The first thing in research you need to ensure is that you have a good information supplier. Something you can use to access information quick. It could be a local library or even word of mouth. But one of the biggest forms of research today is The Internet.

Through the internet research can be found in many different ways. The primary way to search the internet is through the use of a Searh Engine.


Search Engines:
Here is the definition of a search engine (Source: Wikipedia)
A web search engine is designed to search for information on the World Wide Web and FTP servers. The search results are generally presented in a list of results and are often called hits. The information may consist of web pages, images, information and other types of files.

There are also different types of search engine.

The main one known by every person on the face of this earth is Google:

Quick fast and efficient and offers enough relative results for up to 10 pages. This is the bes one out of all of them simply because it can find anything you want us long as you type in the keywords or phrase.
The user interface is simple and selfexplanitory. Everything you want to do can be navigated as soon as google.com is typed within the web browser

The secondary search engine used was Wikipedia. The websites engine works like an Encyclopedia where the public is able to contribute and usually is moderated by the site admins. Type in the keyword, subject or topic and your search should pop up with a detailed history of what you want.
Here is a screenshot of the user interface
Another additional feature to the search engine is the ability to be able to change the language on the website. Not appropriate for our class seeing as everyone speaks and reads the english language to a high standard.

For researching videos Youtube was nicknamed "Video Google" because of the effiency and the speed of how quick you can find horror movie trailers and many other things. The user interface is normal and easily sussable. Navagation is very easy and things are clear to see. Here is the user interface of the Youtube Home Page.

The last form of research we used is through the LRC (Learning Resource Centre). Picking up and reading a little information on movie genre's seemed to be one of the effective ways and also fun in the process.

Types Of Research:
We also did two different kinds of experiments in order to gain information about our Horror Movie Trailer

The first one was a Survey (Results not collected due to one of the members of the group slacking):
The specific Survey we performed was a Statistical survey. A statistical survey is a type of method used to collect information in a systematic way from a certain amount of individuals.

Surveys provide information for all kinds of research fields, e.g. marketing research, mulitmedia, and health professionals . A survey typically focuses on different topics such as preferences , behavior , or factual information, depending on what it is being used for.
Since survey research is always based on a sample of the population, the success of the research is dependent the small amount of population that are concerned about the issue being surveyed.

There are also many modes of collection information.

Here are the different modes with a brief overview of what it is:

Telephone - Where the respondentsis asked question via telephone.

Mail - The questionnaire may be handed to the respondents or mailed to them, but in all cases they are returned to the researcher via mail.

Online Survey's - Can use web or email Web is preferred over e-mail because interactive HTML forms can be used

Personal in-home survey -respondents are interviewed in person, in their homes (or at the front door)

Personal mall intercept survey - shoppers at malls are intercepted - they are either interviewed on the spot, taken to a room and interviewed, or taken to a room and given a self-administered questionnaire.

What we did was ask 20 questions based on what people like and disliked about horror movies is a Personal mall intercept survey. Due to the results not being tallyed up I am presuming that it is 50:50 that people like and dislike certain aspects of a horror movie.


What We Researched On.
What we researched on was about the Horror Movie Genre using Wikipedia as our primary source of information

Duration Of Research.
Not long. Research lasted up to a week due to quick and easy access of information.


Here are some of the options that were used during the process of making our film. There are also alternative options. But I found that these are the 3 most effective ways of doing research on Horror Movie Genre



Planning is an essiential part of anything we do in life. If you fail to plan, you plan to fail. So I always ensure that when im doing activities I make sure that I have a backup plan as well as a main plan.

How We Planned The Movie Teaser Trailer.
We were able to plan it effectively through a shooting script and storyboard. Also we looked at multiple locations across the school grounds and decided we will use the corridor and outside and get an establishing shot of the college.

Storyboards are graphic organizers such as a series of illustrations isplayed in sequence for the purpose of pre-visualizing a motion picture, animation, motion graphic or interactive media sequence.
We organised the storyboard in major shots. So we only drew the major shots that are going to be used and all the minor shots were improvised during filming. The way I like produce media is to draw out the main points that we will be shooting then during filming, no matter the situtation, the idea's always come to me.

Here is a photo of the storyboard and the shots drawn. (Very rubbish art work)

Location
The location was figured out by it correlating with the story line. If our story line was about a phycotic Janitor it would not be very smart to set the trailer in a park. A janitor who is someone who stays on a compound all the time. So we thought since were in college we might aswell use the college grounds to film the trailer.

The College Shot
Here is the establishing shot of the college. This is the location we used. We able to get many of the shots from the trailer in whilst filming in this area. The lighting was good and natural so we did not need to use any other sources of lighting. The weather was great and bright so the colours are more flatter and colour grading becomes much easier.


The Corridor Shot
Here is a shot of the corridor in which we shot in. The lighting was very poor so the ISO level was chucked up to a whopping 6800. Also we had some problems with the lens flickering, but this was due to the flourescent lights that were being used in the building. We were able to conquer this by chucking up the ISO level to a higher number (3200 - 12800) and also setting the white balance to around +2. The image you see above was slightly over exposed this is because the screenshot was taken from a video. During the video the footage looked dark during recording so I raised the ISO settings a bit too high, making the white shine through more than any other colour.

Equipment

Another part of planning was the equipment were going to use. We need a track, a tripod and a Camera.

We used a Canon EOS 7D. One of the best camera's in the DSLR range right after the 5DMarkII.
This camera allows manual focus ring feature, and internally it has 18 focus spots rather than the usual 9 on some DSLR's.

Overall I think the preparation of the project was ok. The time managment skills were not fine tuned but that is due to lack of attendance from other member's of the group disabling us from filming. Other than that, it went well.

Setup Time

Setting up for filming usually took up a bit of time. To ask our teacher for the equipment usually took around 10 minutes. Because sometimes we did not know if the camera's had been booked for that lesson.

To ensure this we used a booking form every time we wanted to film and booked advance dates to ensure that no one else would take our equipment for film.

Familiarisations

For Me (Harold), I found getting to grips with the camera very easy. I previously owned a 7D for a short while. Borrowed to me by my cousin. I knew how to adjust most of the settings properly for shooting. I knew about shooting modes, picture styles, Exposure and White balancing. This made shooting very fun, because then I got to use tracks and lights, making it a good experience shooting with stuff I had not shot with before

Production
We managed to produce this video using equipment the college provided for us. We used a Canon EOS 7D and a Manfrotto head tripod. Manfrotto tripod's have very smooth heads and allow flowing panning and rotations.

We completed all of our footage over the period of a month. To make our work look realistic, we used a variety of props like; plastic knives, masking tape, fake blood, keys etc. All these played important roles. We had 3 main locations in which we shot our footage. During our filming we relied a great deal on a track for our camera, to help our shots have smooth zooms/tracking,

this effect we hoped would build tension in the trailer.

The person filming had to be very aware and steady with the camera so it didn't loose focus, this we were warned would loose us marks.

Through doing my own projects with the 7D I realised that precise focusing is what is needed to get a clear and sharp shot.

On the 50mm lens has a strong depth of field can change the focus of the shot. The 50mm is a prime lens, meaning it doesn't zoom. Also it has a low F Stop (aperture) setting of 1.8 meaning it can let in alot of light in darker settings.

I think the 50mm lens is very effective at getting those 'Blurrier Background' shots. The only problem with is that it shakes very easily, so if the lens is not put on a tripod or a monopod it will be very unsturdy and alot of rolling shutter can happen.

Lighting

We used natural lighting for most of the shots, expect for the torture scene. Where we used the white light to give our victim character the spotlight:

Here is an image of the white light we used to achieve the spotlight.

We also had to lower the aperture setting, and bring down the ISO to about 200 so that there is no noise in the image.

We relied heavily on the editing to achieve great colouring and grading.

White Balancing

We never allowed the white balance to come of the Zero mark. Because the camera's have good Apeture and ISO Balance settings we did not need to adjust the ISO too much.

ISO

This had to be adjusted a few times. In the corridor shots when using the 18 - 135mm we had to take the ISO up to 1800 or sometimes even 3200 because it was giving off a flicker effect because of the flourecent lights in that part of the building.

When using the 50mm We never had to raise it above 800. The 50mm was perfect for that scene because of the dodgy lighting, The lens captures as much light as possible.

Photography

To take our photo's we Used a Canon EOS 400D Digital with no lights, again we used Natural lighting for the magazine shot here is the orginal photo we took for the magazine shot.

The f stop was f/16

The exposure time was 1/15th of a second

and the ISO Speed was 400

The focal length of the shot was 34 millimetres.

No flash

And No Artificial Lighting was used for this shot.

During post production the curves were set for this photo giving it a crushed effect.

For the Poster shot we used a Canon EOS 500D. We set the file quality toRAW + JPEG. To get the maxium resolution possible.

We used the light box as back lighting to achieve the silhouette shot. We wanted it to look like the person holding the keys was coming out of a door

Here is the original photo we used for the final poster:

The F Stop was 7.1

The Exposure Time was 1/20th of a second

The ISO was really low at 100

The Focal length of the lens was at 18 millimetres. (It was a stock lens the 18 - 55mm one. So we didn't zoom in the lens).

The subject distance was 440 millimetres.

The White Balance was on AUTO

There was no flash used for the shot, as it would have shown light within the back of the subject, which will not give us the silhouette shot.

Editing

I have alot of experience in Editing , from using Linear Editing programs to using industry standard ones.

For this particular project I used Final Cut Pro for the editing and chopping of this trailer and for the images I used Photoshop CS5.

Final cut pro is very similar to my usual editor which is Adobe Premiere Pro. Performing cuts was easy with the slicing tool and putting together the clips was very easy. The only thing that was a bit of a problem was the quick render tool. Compared to Adobe Premiere, the quick render is to slap the Enter button, whereas with Final Cut you have to go up to the sequence option and click on render all.

I think this made the editing time twice as long as it should have.

For the colour grading I used Adobe Premeire CS5 and a plugin called Magic Bullet Colorista which I bought a while ago from the website. This is one of the tools used within the industry to give films that professional look.

And for the transition effects I used After Effects and a plug-in called Twitch. The transition name is called Colour Tearing'. Adobe Production Premium is a great tool for editing as it is fast and efficient. There is a useful tool on the programs called Dynamic Link this tool allows editors to link quickly between After Effects and Premiere, and make edits on After Effects that make instant changes when the project files are in Adobe Premiere. This makes work flow a lot faster and quicker.

Rendering & Exporting

On the Mac PC's at college Rendering and Exporting was not a problem as it was fast and quick due to the Hardware.

Where as at home I was using High CPU softwares and plugins, this made the computer run a bit slower than usual and also when exporting my projects I had to leave the whole computer alone so it can do it quicker. Whereas on the Macs I could still work on other stuff whilst my clips were rendering and exporting.

To be able to colour grade the work I exported the file from Final Cut Pro in an AVI format, lossless quality. This is good because it leaves the file as raw as possible not changing the quality hardly. The only problem with that is that the file size comes out big as it is uncompressed. But this problem was easily solved by taking my External Hardrive into college and transferring the file on to it.

Distribution

Distribution of the product was easily. It was uploaded to a account on You-tube and Shared across Facebook and Twitter where the user could view and comment on the product.

We posted the link on our friends walls so they could see the video the next time they logged on to Facebook

Media Evaluation Question 3: What have you learned from your audience feedback ?

FOR THE HORROR MOVIE TRAILER:
Here is an Audience Feedback video. We asked the following questions to a number of 10 people and used the best and constructive answers for the video.

Here are the questions:

• Overall doyou think our trailer followed conventions of a typical horror movie trailer ?
• Did the trailer reveal alot of information about the story line ?
• Do you think the music needs a change ?

Overall, through the information we collected, the Horror Movie Trailer was successful at creating a buzz and making people want more. 80% of people said that the Trailer broke alot of conventions of a typical horror movie trailer. The other 20% stated that it followed convention because of the duration and the pace of trailer.

FOR THE HORROR MOVIE POSTER:
FOR THE HORROR MOVIE MAGAZINE COVER:

Media Evaluation Question 2 : How effective is the combination of your main product and ancillary texts?

As Sick’end Pictures we have put together three types of media for the promotion of our horror movie ‘Keys’, a teaser trailer, a magazine cover, and a movie poster. The main aim and target was to integrate our three products to work with each other well and generate a story to the audience, in order to create professional pieces of production that resemble the real media in society today. Throughout pre-production, we had a theme in our minds, and preconceptions of how exactly we wanted our media to look in the end. After planning and discussing colour schemes, we decided we wanted black to be quite a predominate colour, as cliché as it sounds we just wanted our products to be quite dark and gloom and spooky, which is connoted to represent mystery and evil. After focusing on the colour scheme, we drew up our logo which would play a big role in trying to create continuity and recognition by the audience. We incorporated this into all parts of our media.
First and foremost is the movie teaser trailer, which is a very brief taster of Keys. Again we adapted the dark colour scheme in this media product, and the font used is consistent throughout the trailer,




We used a lot of pale colors to create an eerie effect. The point of all this synchronization was to create a sense of identification. For example if these products were for the promotion of a real film, we would hope that audiences would see the poster and would automatically get the connection between it and the teaser trailer that they may have seen the previous day.











And at the end of the teaser trailer our Keys logo is present, for familiarity and recognition and especially branding. The same font and coloring was then adapted into our film poster and magazine cover so our audience can distinguish between Sick’end pictures material.




When we were ready for our classmates and other people to view our media products, we debated ways in which we could create a buzz and big interest around our products. Undeniably if you constantly see something in magazines, on TV, on billboards, on the Internet or even on the news, you would talk about it! So we ended up posting our teaser 3 products on Facebook & our teaser trailer YouTube and got a lot of comments to add to our audience research.
It is very important to use a lot of advertisement and networking to create success around your production. Some big time film Company’s especially Warner Bros take full advantage of how technology can make a films success take rapid growth and become well known universally. A prime example of one of their films that was a massive achievement was “Dark Knight” directed by Christopher Nolan, distributed by Warner Bros. Its production budget was £ 113 million; bringing in a whooping total gross of £ 324’084’106 million in the box office. The film did so well and made incredible profit because of its intensity of promotion to all types of audiences, through lots of different ways, posters viral ads, games online, ads on food products, multiple trailers, competitions, toys and collectables, phone applications etc.






Obviously as students we cannot produce promotion in such intensity, but we tried our best to make our products available in variable ways. The poster and magazine cover are accessible on different websites online, e.g. Facebook accounts, Twitter, and Piczo. They were also put up in college for feedback and copies were sent around on mobiles via blackberry messenger as we had transferred the files onto our mobiles, so people could share any comments. We feel that our media products have been advertised to a good extent and are available for people to look at and comment on easily. Also on our Facebook accounts we have links to our blog & the Keys teaser trailer YouTube link as well.
To promote our teaser trailer we also did a pre-screening for some media students and recorded their reactions and their feedback. I think this was good because it also added to the buzz we were trying to create as it got people talking, plus it added to our audience research.
In all three products we have pictures of the same Keys, our main prop, which plays an incredible significance to our movie, again so our audience can understand that these three products being together and are all promoting the same main product – Keys the movie.


The idea of using continuity is a clever one because it lets everything flow, and will give us a household name, also creating a sense of stability. If we didn’t used continuity i.e. the same colors, fonts, logo across our products it would make our work look weak and there would be no connection, so how can Sick’end pictures create a fan base, they wouldn’t know what they would be following because every time we created some new media it would be significantly different from the last, not saying that all pieces of media should look the same, just have something in common so their can be a link between it all, and our work can be identified easily out of many.

Media Evaluation Question 1 : In What Ways Does Your Media Production Use, Develop Or Challenge Forms And Conventions Of Real Media Products ?

THE MOVIE TRAILER: For our Horror Movie Trailer

I chose to challenge conventions of a horror movie trailer.
Firstly we will begin with the editing side of the conventions. In terms of editing we broke alot of conventions within our horror movie trailer. Conventionally, most horror movie trailers use quick cuts and fades to make the horror movie trailers, However we decided to us different types of video transitions and make the 'jump cuts'. much more 'creative.

For the transitions alot of this RGB Colour Split effect was used. Giving it a TV effect. We used alot of these constantly as tranisitons. Usually in normal horror movie trailers a standard cut is usually used to switch from one clip to another. To make the look of a trailer very fast pace the cuts are made very quickly in order to create the anticipation effect.

Any example of a horror movie teaser trailer that uses jump cuts very well is Sorority Row Trailer. Conventionally, towards the end of the trailers you start to see the cuts become much more quicker and fast pace to keep you on your toes. Whereas in our trailer we kept the pace of the cuts the same pace. The titles were inspired by the Saw IV trailer titles. Here is an example below of it:

Here are the two titles compared. The Saw IV title has the same shiny texy effect, something like worn out silver with a little glow in it. Also the background on it is very smokey, but it has been faded alot with the black in the background. Whereas Keys has a shiny text effect but the text looks worn out but glowing aswell. The background looks faded in but in a spotlight kind of way. It looks like a gate but it has been faded in with the black also. The two are very simliar and are both for the same type of genre also.

Another thing was the music in our horror trailer. We used an actual music track. With most horror movie trailers, sound effects and eerie music is usually what is used. With ours we chose to use a track with alot of bass and with more lyrical content. We decided to use a track like that to appeal to our aduience; more of a younger age range.

The duration of our horror movie trailer was not too long and not too short. It's just enough to keep the audience on their toes. It was just over the 60 second mark at 1Minute 10Seconds (With the warning screen and audience information inclusive). Most horror movie trailers run on in length at quiet a long duration, But horror movie TEASER trailers are a little shorter. I did a little research prior to making our horror movie trailer and found that alot of the teaser trailers go on between :30 seconds to about 1:10 seconds. Most of the trailers I watched were on http://www.youtube.com/visotrailers . This is a youtube channel specially dedicated to broadcasting all the latest movie trailers and some from before. I think our trailer still fits within the convention of horror movie trailers.

Here are two of the Horror Movie Trailers that made good use of the conventions and also stuck to the time limit:

and

and

and

Most of these trailers are within the conventions of Horror movie trailers.

The titleS of the film is conventionally shown within the last couple of frames within a horror movie trailer. In most horror movie trailers the title is on a dark and dingy background near to the colour black. In terms of the font it always stands out regardless of the colour of the background

Most of these backgrounds here are dark and near to black. The text stands out and the title of the film is shown clearly.

Most titles of film from the horror genre films use dark backgrounds with light coloured font, such as 'The Crazies' and 'Nothing To Loose'.
In comparison to our trailer we broke that convention and decided to keep everything near the same colour and tone. The text stands out just a little bit more than the background. Here is an image below:



The location plays a very big part in creating a horror movie.
For the first draft of our horror movie trailer we were going to set the movie in an open Grassland. Through doing research into our Sub-Genre of the film we realised that Torture Horror films usually have a setting of an Open Land and wide spaces for the escape/dialouge scenes. But for the torture scenes the settings are like spacious, but the torturing happens in one part of the set. A film that does that will are the 'Saw' series. Another set of films that follow this convention are Texas Chainsaw Massacre, Hostel, The Hill Have Eyes. With our film we tried to folow that convention and set the torture scene in a dark room

Here is the torture part from our trailer.

Here is the torture part from Hostel 2's trailer.

The reason for chosing the college as the establishing shot for the setting/location of our trailer is because we wanted to display the movie somewhere were you least expect things to happen. By showing the audience that this film will take place in a college, the anticipation is already high, because students go college and this can happen in our everyday live. In the torture part of the traieler we see the victim in a dark room. This is a means to show how vulnerable the victim is, creating an enigma within the trailer. Large rooms, cities and fields, are quite common in horror/torture films, showing we are keeping with the stereotypes of this kind of genre.

Every film uses costumes and props so therefore that is a general media convention. For our trailer we wanted to make it so the viewer can easily relate to whats going on within the trailer.
We had the villain as a janitor of a college. Janitors are usually dressed up in denim wear, because that material is very durable and can withstand stains.

Within the establishing shot we see one kid walking across the screen, this is to show that AFTER college hours there's still life in the college, and he was wearing casual clothing representing one of the students. Also the opening shot we see the victim's friends all standing around the lockers, representing a real life college vibe.

As for the victim, we had her in dark clothing showing that she is an anti-social person, not really much of a stylish person, in fact she is far from it. Even her clothin represents blankness and no character. It makes us weary of her character and whether she may show her true colours.

The way the characters are introduced is gradual. During make the trailer we did not want to introduce the main character quickly. What we attempted to create was an enigma for the viewer seeing as they were oblivious of the film plot and and the main character . However, when we introduce the first batch of characters (The victim's friends) they are seen as the usual teenage 'bitches', which is a stereotype used within some films of the horror/torture genre.

The first shot we see of the villain we see him walking through the corridor of the school, looking like he's coming back from a killing spree, what we don't know is who's blood that is until it reaches the torturing scene of the trailer, at that point we then find out who the 'Janitor' really is.

Overall, through intense research we have now been able to list some conventions of an Industry Standard Horror Movie Teaser Trailer

The time limit is always between 30 - 1:09

- Special Editing effects are always kept to a minimum (the most that is ever applied is a white noise effect or white flash effect)

- The titles are always matching up with each other. (Theme is kept going)

- Alot of in and out fades

- Company logo is always at the beginning.

- Film release date is at the end. Along with the rating and billing block of producers and directors.

- Quick cuts and fast pace action

- Story line is never revealed to much.

- Clips never run on for more than a second.

- If the film is in 3D there is a lot of stuff flying towards the screen as if its coming out to you

- Fade to black effect is always used

- Alot of promotional text like for example "From the award winning director of...". "The 5 time oscar award winner..."

In comparison to OUR Trailer here are a list of the conventions that were broken within' our trailer

THE MOVIE POSTER:

Through doing a lot of research, I looked at a number of OLD Movie Posters and realised that they followed the same trait. Within' the 60s 70s and 80s technology was not that great, this disabled a lot of film companies from making what we see in cinemas today.

Alot of the old film poster were hand drawn and looked like they were either sketched, painted or coloured. But the picture's were a lot more gruesome.

These are a collection of film posters. As said previously alot of these have been hand drawn. For example. lets take a closer look at the film poster 'Holocausto Canibal'.

Hand drawn/painted. Very grisly and revealing. The woman has been objectified as a victim and the person who in the movie will be eaten. It appears as though this film will be very tribal/cult/religious film about canabalism.

NOWADAYS film posters frequently use real life style imagery.

Once more as explain above, the majority of these images have taken images of objects. None of these have been hand drawn or painted.

Colour Scheme

The making of these horror movie posters require alot of detail and development. To produce an effective horror movie poster the colour scheme plays a good role.

Lets take a look at an Ineffective horror movie poster.

The title of this film is called 'Countess Dracula'. This was produced in the early 70's. To be more precise 1971.

I specifically picked this poster as a 'bad' poster purely based on its colour scheme. It shows no indication of a horror movie. If truth be told I thought it looked like the spoof version of a movie. Here there are about 4 or 5 colours used. With a purple background. Within the 70s period horror movie posters used alot of desert colours to make their posters.

The purple background is to hard on the eyes, conventionally horror movie posters use dark shaded colours. Not neon type colours such as the colours displayed on the poster.

An example of a well colour scheme poster would be 'Nightmare On Elm Street' the 2010 version. Most 21st Century horror movie posters are well colour schemed and there is not too much of a clash of colours.

RED is the main colour schemed in this photo. But what makes it so effective is that the photo is also graded with a red tone. The contrast between the two elements make this poster very good. There is a maxmium of 3 colours used, and they all are very bold and lucid.

Compared to our 1st draft of our movie poster I think that the colour scheming works very well.

It works well because the main image has a majority of a colour white. The image near the door way was intentionally over exposed. To also match that the text is white and everything looks in order.

But the Final poster looks alot more simpler and has less of that scary effect. No more than 3 colours again

Colour Grading and Effects

Colour grading is the process of altering and enhancing the color of a motion picture, television image, or still image either electronically, photo-chemically or digitally.

Horror movie posters generally don't have a colour grade to them but I believe images are enhanced. There are a number of Horror Movie Posters that usually enhance the images and give them a HDR look. HDR the abbrevation for Higher Dynamic Range is a set of techniques that allow a greater dynamic range of luminance between the lightest and darkest areas of an image than current standard digital imaging techniques or photographic methods. More simplistic it just means that images look alot more smoothed, crushed and sharpened.

Here are some examples of HDR Imagery

And here are some horror movie posters which look analogous to the HDR effect

All sharpened well edited pictures that stand out well and give that horror effect. The hard crushed colours make it a successful poster.

With our old poster that effect worked well because the image was not a Silhouette. So the image of the back of our character was crushed and darkened in some area's

and the HDR effect is suttle here...

Imagery

Within the last 3 years or so, the development of horror movie posters have progressed in the way imagery is displayed. Alot of posters use pictures of real life things and no longer hand draw things.

Depending on what the movie is about an image is taken based on it. For instance this poster :

One Miss Call. Quiet self explanatory. The image represent a clown looking face holding a phone. What can we tell about this movie from this image? That it will possibly be about the clown (villian) calling a random person and threatening to kill them if they miss they call ?

Let's take another look at another horror movie poster

This seems to me like another teenage college horror flick. About a girl who probably uses her looks to get boys and kill them, or lead them into a trap. Her sitting on an American style classroom desk is representing that the film will be perhaps set in a college environment.

We will look at one more poster just to see the trend in the correlation between the title of the film and the poster graphics. We will look at a old film called 'Childs Play'

This presumable is good word play. For the reason being is because usually dolls are for kids and they have a doll holding a knife. So we presume its a doll killing kids or humans for no reason.

With our poster we followed the same trend:

The title of the film name matches the poster image. Showing that the keys is a significant object within the film.

Titles

The titles in the horror movie posters are most frequently displayed at the bottom half of the poster, more often displayed in the middle section and rarely at the top part.

It's very rare you see the title's and billing blocks rotated in such a manner. The inspiration we got for our poster was from the poster 'Timber Falls'

This kind of technique catches your eye and strikes you as something you do not see regularly within horror movie posters.

Fonts

Alot of the fonts on movie poster's vary and don't really have a set convention. But what differs some of the posters from many other's is the sub-genre. The torture sub genre uses san serif style fonts, and the fonts usually look eroded or faded. Some look smudged or have some paint splatter on them

Here are some Torture titles that use eroded style fonts and bold text. This reflects what the sub genre of the film Torture. Showing that its wiping away slowly, or its being cut away just as body parts are cut away slowly in torture films.

Billing Block

Th of official film posters use a billing block. A billing block is the block below the title giving credits to the production company, directors, actors, music etc.

It is usually located at the bottom of the poster or below the title, in our case we decided to place it below the title.

THE MOVIE MAGAZINE COVER:

Magazine's usually follow the same trend as movie posters.

Looking at a number of movie magazines, the masthead's are usually overlayed with a picture of the main feature. Here is an example

Because our magazine was based on Empire Magazine's layout I have researched that these magazine use alot of the main feature to cover up the masthead's making it very eye catching.

With our magazine we followed the same trait and decided to use that same technique. We can also see that the selling line is above the masthead. For instance we will take the bottom photo where it says 'Meet The New Action A-List'. Seeing this automatically allows me to presume that this is off the magazine will be about action films and the best actors within action movies.

Here is our magazine cover. Though our main feature does not cover the main area of the masthead it still clips just a bit of it. and our selling line "Sickened Picture Returns For Another Sickening Picture'. The use of wordplay of the companies name. Showing that this issue will feature alot about the companies new film

The kind of image shots used for these magazine covers ranges.

Looking at the majority of these shots it seems to range through all the types of shots depending on the feature. It ranges from Long Shot to Extreme close up (The dark night feature).

With our magazine we used an extreme long shot because we wanted to feature the villain in our trailer. We chose an extreme long shot because we wanted the reader to undergo a feeling of distance between the villain and them.

Also looking at these shots about we see that the main feature also has a main coverline on the front of the feature. For example the Hellboy feature, has the main character on the front and then the movie name or feature name in the front in large font.

We also chose to do the same with Keys. Letting the reader know that this is the main eature this issue

This lets the reader know the main topic of the mag.

The colour scheme's also match up. No more than 3 or 4 colours. Too much clash of colours make an unattractive magazine cover.

We chose to stick to the 4 colour rule, Using black, white, red and grey. All have been used to a moderate amount.

CONCLUSION

We chose to break some conventions and keep some. Overall I think our products used a good balance of breaking and using conventions that industry use.

KEYS Horror Movie Poster

3D VERSION.

Here is the Final Product For Our Horror Movie Poster. Done using Photoshop CS5 and images taken using a Canon 500D. The file format for the original picture was a .RAW Jpeg. So the image dimensions and quality is at it's fullest.

The Font's used were:

• Helvetica LT Std (Condensed)
• Helvetica LT Std (Light Condensed)
• Helvetica LT Std (Bold Condensed)
• Bebas Neue

All the fonts except for 'Bebas Neue' were pre-installed on my computer system. 'Bebas Neue' was downloaded http://www.dafont.com
I went for a simple style poster.

(Side Note: SORRY MISS !!!! NO Explanation for my late work. Really been pressurised )

KEYS Magazine Cover

UK VERSION

US VERSION

Here is our Magazine Cover for Our Movie: KEYS !

KEYS Horror Movie Trailer

Here is the final product to our Horror Movie Trailer.

1ST Version!!!!!


2nd Version!!!!